Founder

Alan Barr

Alan is a serial entrepreneur and the Founder of the award-winning hospitality design agency greymatters. As Creative Director he has led the agency to become one of the region’s most sought-after hospitality design partners. With more than twenty years’ experience, he has designed and branded boutique properties from his home in New York City to the farthest reaches of the globe.

Directors

Gap

Director / Lighting

Bangkok

Treats light as the first material — the mood a room owns before anything else is placed.

Gift

Director

Bangkok

Keeps the studio in motion — the quiet order that carries every project to the finish.

Bobby

Director / F&B + Creative Services

Bangkok

Draws the line between a brand’s story and the way a room actually makes you feel.

Caney

Director / Interior Design / FF&E / CAD

Bangkok

Turns concept into millimetres — the discipline that makes an idea buildable.

Yen

Director / Interior Design / FF&E / CAD

Ho Chi Minh City

Leads the Ho Chi Minh studio, where exacting craft meets an eye for detail.

Hadrien

Director / Experiential Design

Bangkok

Builds the experience around the space — where design meets interaction.

And beyond the directors — more than fifty souls across design studios in five countries, from Bangkok to Ho Chi Minh City, Singapore and the sea. Every element created uniquely for the project, by hands that would rather draw it than pick it from a shelf.